Our first step towards sustainability has been creating all of our cases and clothes from recycled plastic bottles; a material called rPET (recycled polyethylene terephthalate).
Additionally our innovative new case – square with a recycled flock lining – folds fully flat courtesy of its unique “pop-up book” style design of the cases’ edges. In its flat form, it occupies just 30% of the space of standard cases, significantly reducing carbon emissions due to more efficient transportation.
Start of the Journey
Being sustainable is a really important part of our goal of creating eyewear that looks, feels and does good. We know we aren’t there yet, but we’re moving towards that objective, starting with fully recyclable cases, clothes, and shipping packaging.
With these first steps in place we know that we can build on other elements, and make sure that we are always considered in every step of our processes.